CRAFT MESSAGES TO ADVANCE YOUR BRAND
As an experienced interviewer, Greg can conduct a strategic branding “audit” for your company — based on conversations with employees, clients, competitors, vendors, suppliers, reporters, and bloggers. The process will generate key messages and bring to light powerful tactics that you can implement immediately.
We can also help you develop a distinct narrative. Greg pioneered the villains, victims, and heroes model, as described in his new book Branding with Powerful Stories: The Villains, Victims, and Heroes Model. The central idea is that great villains make great stories. That is true in cinema, literature and business. In the commercial realm the “villains” are the problems that customers face, the customers themselves are the “victims” and the products and services that alleviate their pain are the heroes.”
Developing a branding strategy is that simple, and that complicated. We can help you sort it all out.
If you need additional inspiration, Greg’s book Artful Business: 50 Lessons from Creative Geniuses will be an invaluable resource. You will find in its pages sumptuous masterpieces with thought prompts on facing pages. If you’re stuck, Michelangelo can help with messaging, or Botticelli with branding.