About Greg Stone

Greg Stone carries “street credentials” from the years he spent as a journalist. He began his career as a writer at Time Inc. in New York and later worked as a TV reporter in Minneapolis, Boston, and on PBS. Greg estimates he has conducted at least 10,000 interviews. His professional honors include three Emmy nominations. 

Turning down an offer to anchor at CNN in New York, Greg founded Stone Communications in 1989. Since then, he has conducted media and presentation skills workshops for senior executives at Fidelity, IBM, and the Worldwide Web Consortium; deans at Harvard University, rocket scientists at the Smithsonian; the governors of Massachusetts and Pennsylvania; four spokespeople facing interviews on “60 Minutes,” and many other clients.

As a recognized expert on communication, Greg has frequently guest-lectured at Harvard Business School, where he has media-trained 100 professors and members of the staff. Clients have called him a “secret weapon in my back pocket,” at once “tough and reassuring, managing executives to message.”

Greg is the author of three business books: Branding with Powerful Stories: The Villains, Victims and Heroes Model, an outgrowth of his seminal Harvard Business Review article about the irresistible lure of villains in communication; Defining Hybrid Heroes: The Leadership Spectrum from Scoundrel to Saint (co-authored with two European professors), profiling Steve Jobs, Elizabeth Holmes, and convicts who resurrected themselves, including a bank robber and Harvard grad turned CEO and a murderer who became a law professor; and Artful Business: 50 Lessons from Creative Geniuses, designed to stimulate the imaginations of thinking managers.

Greg has also published two mystery novels featuring a literate detective: Dangerous Inspiration and its prequel, Deadline on Arrival.

Ever curious about other cultures, Greg studied French, Italian and German as an undergraduate, earning an AB degree with honors from Harvard College, followed by two master’s degrees from Columbia University in journalism and business.

He serves as an advisory board member for Climate Creatives and as an Entrepreneur-in-Residence (online) for Harvard Alumni Entrepreneurs, where he is a mentor and instructor.

Greg lives just outside Boston with his wife. They have two grown children and the world’s cutest rescue dog.